J.P. Gasway

Responsive - Innovative - Trusted

Informed Delivery-“ Post Office to go”

As everyone involved with print, paper and mailing know, the postal service is critical to the success of each industry. Direct mail marketing, newsletters and other publications rely on mail to get the “job” done.

Did you know there is a new service called Informed Delivery? With this free service, you can preview incoming mail daily, as you will receive an email showing a gray scale image of the address size of all letter size mail arriving at your address when mail pieces are processed through USPS automated equipment. There is also the ability to track packages and leave delivery instructions if you will not be there to receive a package.

As stated in the Domtar Blueline blog (Domtarblueline.com), there is more to the program than just seeing what is coming that day. From a blog post by Tammy Tufty: The USPS Informed Delivery® program also targets consumers in a groundbreaking way, by offering them digital previews of their paper mail. It increases the time that people interact with mail, and it increases the number of eyes on mail, because multiple household members use the service. Not only does more mail reach intended audiences, Gary Reblin Vice President of Product Innovation for the U.S. Postal Service, explains, but marketers can use Informed Delivery to make mail work harder, because they can incorporate branding, coupon codes or links into their digital preview, so customers can instantly interact with their brand. Informed Delivery has been criticized for lessening the mail moment, but Reblin affirms, “It’s incredibly popular, with over 12 million users and a 72.5% open rate, as compared to email’s open rate of just over 20%.”

Informed Delivery is a game changer for many households, in how they receive and perceive mail, as well as for our industries.

You can read more about this service and learn how to sign up and use it, by visiting www.informeddelivery.usps.com, or accessing the free mobile app for iOS, Android, and Windows smartphones or tablets using The Apple App Store, or Google Play.

Loyalty - "A Strong Feeling of Support or Allegiance"

Some say that there is no loyalty in today’s world. 

JP Gasway has a long list of customers that define the definition of loyalty.  I myself have customers that have allowed me to service their account since the 1980’s (when I was just a youngster).  They have followed me through buy-outs and acquisitions’, business closings, and then when I landed at JP Gasway, they were right there for the landing. 

Our goal is for you to love working with the JPG Team, for your buying experience to be exceptional and to keep your business local.  When you buy from an independent, locally owned business, rather than a national chain or the internet, the money generated strengthens our whole community.  Community events, local non-profits, food pantries, school fund raisers and local sports teams reap the benefits! 

To all of our customers, we thank you for letting US be part of your success story and YOU for being a part of ours! We all win when we support each other’s efforts and keep business within our own communities!

- Kay Picolet (Quad City Area Sales Representative)

J.P. Gasway proudly supports Two Sides organization

Since the invention of paper, two thousand years ago, and the advancement in communications by Gutenberg’s use of moveable type nearly 600 years ago, print and paper have been a critical component in exchange of knowledge, creative ideas, commerce, as well as news and information.

With recent, rapid changes, both in printing and more modern technologies, such as internet, challenges to traditional print and paper have arisen. In an effort to proudly promote the sustainability of the Graphics Communications industry and dispel common misconceptions, Two Sides US was formed in order to provide users with verifiable information on why print and paper is an attractive, practical, effective, and sustainable method of communications.

At, J.P. Gasway, we are proud to have recently renewed our membership to Two Sides North America. As a charter member of the organization, founded over ten years ago, we are proud of the work President Phil Riebel and his team have done to promote paper and print, defend it against unjustifiable claims, and advance the industry in the public’s view. In addition, nearly all of the current Association of Independent Printing Paper Merchants (AIPPM),  are charter members.

A vast array of information, including the guiding principles, infographics, anti-greenwashing success stories, myth-busting, and factual charts and videos are all available at the website, https://www.twosidesna.org. Check it out, you won’t be disappointed.

Paper in a Hospital...

I'm usually not one to be overly excited about visiting a hospital. Actually, I had no desire to be in one ever. That was until my wife and I's twins were born prematurely at 26 weeks this past Monday (12/4/17). I'll never complain about a hospital again. The people who work there are literally saints who have a passion to help people. In this case, they are helping our twins (Jack & Annie) get through their first couple months before they come home.

Amazingly, being the paper guy I am... I noticed the amount of paper products used frequently in a hospital. Paper towels, toilet paper, copy paper, labels, feminine products.... they are all used constantly and in abundance. With our babies being in the Neonatal Intensive Care Unit (NICU), you are constantly prompted (and for good reason) to wash and sanitize your hands. Well, every time you wash your hands you have to dry them. I asked the nurse how frequently they go through paper towels and she said they go through a case each day if not more. Impressive. You also sign-in every day with a pen on paper rather than a tablet. Why? It's easier and authentic. They print labels out for you to label milk supplies for your children. Notice they don't ask you to write on the bottles even though they throw them out after use. Why? Labels make more sense.

But, outside of patient amenities the nurses use paper A LOT. The general response I received when I asked them if they would rather have something digital instead was, "Oh, Please no." They love their paper for many reasons, but the common answers were "It's easier", "It's convenient", "It always works" and "I never worry about losing it".. so if nurses and doctors who are in a field that has all kinds of extensive technology at their fingertips still prefer paper over all those options, what does that say?

To me, it says paper is a never ending usable option that will always be permanent in this world. It is in every part of work and life. And as the nurses and doctors said, "It's just easier". 

I thanked them for being partial to paper. They thanked me for washing my hands. I responded and said, "It's just easier."

Digital or Paper is the new Paper or Plastic

Would you like paper or plastic?... The age old question everyone's encountered at a grocery store. At least it used to be. I was a grocery store kid in my day. Worked there all through high school and part of college. I did everything from stocking shelves to cleaning up spilled milk in the dairy section... It was a great experience those 20 hours each week. But, it all started on the front lines - sacking groceries. Every time someone checked out, I was tasked with asking the simple question "Would you like paper or plastic today for your groceries?" 

Fast forward however many years to 2017. I went to the grocery store with my wife a week or so ago and when we got done with checkout, I was asked the simple question "Would you like a digital or paper receipt?" Um, what? That was my thought when asked and I'm sure the guy behind the register thought he had just asked for my first born child due to the expression on my face. I gathered myself and said "paper of course." This is where my lovely wife says, "Oh no, just email me my receipt." I about fainted right there in the check out line. I looked at her dumbfounded as she told me "It's just easier." 

I was flabbergasted. My own wife who is married to a paper guy... not getting a paper receipt? No shame. She said sometimes it's just easier to have them send it and look at it later. But, is it really easier? That is my question. Doesn't seem easier to me. Easy to me is having them print a receipt and hand it to me. But, I'm the same guy who doesn't have a debit card and only uses credit cards in emergencies. 

Anyway, back to this digital vs. paper receipt thing... when did this happen and why? Is it a cost savings? I know some promote it as "think green", but that is not thinking green. To me it's "Give us your email so we can send 3,000 emails each week about deals on cottage cheese or toaster strudels while saving money on receipt paper." Maybe I'm old fashion or behind the times, but I always get a receipt. The bank, I get a balance printed. The golf course, I get a greens fee receipt. Even if the digital option is there, I never say yes to it. Even if I wasn't a paper guy, I wouldn't say yes. As I'm expressing all of my concerns with this digital receipt movement that seems to be happening, my wife says to me "Next time, I'll just go the grocery alone."

So moral of the story is never expect to be asked if you want paper or plastic again, but instead always decline the digital option.

The Magazine In The Waiting Room

Recently, I found myself sitting in a vet clinic waiting room dealing with a bad batch of pup chow. Recommendation for dog owners... check expiration dates before buying. The aftermath is not enjoyable. However, at 8:20 in the morning it appears everyone in the vet waiting room is doing the same thing... staring at a screen and getting updates. Whether it be Facebook, a News outlet, or just texting - everyone was on their phone.

And then there is me. The paper guy. I have a 75 lb. yellow lab tucked between my legs who is terrified of the vet and of course the 4 lb. baby kitten across the room has him thinking he is a lap dog due to pure fear of the small creature. Spoiler alert - my dog is a wimp named Tank. Very fitting. Anyway, it's a recipe for disaster so I move to another seat. And as I move I notice something... a BIG stack of magazines. I don't know about you, but for me it's essentially a jackpot. Some people wouldn't call reading a 6 month old edition of Sports Illustrated a jackpot, but to each their own.

See, I remember the days of having to make the dreaded trip to the doctor or dentist without phones, tablets, or any other fancy device that provided distraction. The days when all you had were those crumpled 6 month old magazines that covered anything from sports to recipes. And it seemed my parents, particularly my Mom, would always grab one to look over and discuss. As a kid, I hated this. I read and discussed in school - no need to do that at the doctor's office in my opinion. But, time changes things I guess and as I was reading an article out of Home & Garden about how to make your yard "Pop in the spring of 17" (It's Fall season already and Sports Illustrated wasn't available), I noticed a lady next to me somewhat glancing at the article over my shoulder. I made a joke about the article, she chuckled and we started talking.

Next thing you know, the 4 or 5 of us sitting there were all talking. We talked about the weather, our pets, road construction and of course the kittens that were still making my dog shiver with fear. As we talked I noticed all phones were out of sight and people were interacting. This went on for what seemed like hours, but it was maybe 15 minutes. When conversations are enjoyable, you don't pay attention to time I guess.

One by one as everyone was called back to see the vet people would say good luck or what not as they left, but the conversation kept on with those remaining. As the last customer was called back I said my good lucks and went back to my article that I was reading prior. I didn't even get the 2nd paragraph finished before it was our turn to see the vet. As I put the magazine down, side stepped our way around the terrifying kittens and headed back to Room one I thought back to some of those doctor visits in my childhood. My parents would always be talking with someone in the waiting room. Sometimes it seemed like it was a best friend and they wouldn't even know their name. But, it always started with a magazine.

Maybe that's the point of out dated magazines in waiting rooms or maybe that's just another benefit of paper. A light read and the possibility to shoot the breeze with others. I'm sure my Mom never read the actual magazine, but I know she had a lot of good conversations over the years.

I guess you could add "Conversation Starter" to the long list of things paper products provide us... I know I will. 

P.S. The dog is fine, but still a wimp.